Many private and B2B companies have strong customer bases, respected leadership teams and decades of operational success. They’ve worked hard to establish themselves as trusted industry leaders. But, how much do people outside their immediate business relationships really know about them though?

If the answer isn’t clear, that’s a missed opportunity and a potential vulnerability.  

 Use our free crisis communications readiness checklist to evaluate your organization's preparedness across 31 critical areas, from response planning and messaging to media monitoring and leadership training.

Many growing or established companies reach a point where their communications needs become sophisticated before they need — or are ready to invest in — a full communications department.

Individually, each message you’re sending out may be accurate, but together they could be telling five very different stories. Worse, they may actually be undermining each other, leaving stakeholders questioning how the pieces fit together. While each piece looks a little different and serves a specific purpose, a strong communications plan ensures that together they create one larger, recognizable picture.

Change communications isn't just about announcing what’s changing. It's about helping every audience — employees, customers, investors, partners, media, communities and other stakeholders — understand what’s changing, why it matters to them and what comes next.

The reputation you build before the investor conversation matters just as much as the story you tell once you're in the room. By the time you sit down, there’s a good chance they’ve already formed an opinion about your company, its leadership team, market position and overall potential for growth — all before they’ve ever heard your pitch.

When companies think about building brand advocates, they often look everywhere but inside their own walls. They spend millions of dollars and enormous amounts of time and energy investing in influencers, paying for testimonials or launching expensive social media campaigns, while overlooking the people who actually interact with and embody their brand every day – their employees.

Your CEO doesn’t need to be everywhere. They need to be in the right places, talking about the right things, in a way that only they can.